HOT TAMALES® 3 ALARM Report on "What's HOT with College Students?"

BETHLEHEM, Pa., Feb. 7, 2012 -- Hot off the press for Valentine's Day is the HOT TAMALES® 3 ALARM Report on " What's HOT with College Students." HOT TAMALES® Brand Chewy Cinnamon Flavored Candies is a leader of all things "hot" and shares this lighthearted look at young college students between the ages of 18-24. HOT TAMALES® explored a range of topics targeting this demographic and received some sizzling HOT responses!

Who's The "HOTTEST" TV Celebrity?
When asked about the "Hottest" TV celebrity, college students have the pulse and chose a heartthrob!

• Ashton Kutcher (Two and A Half Men) (34%)
• Zooey Deschanel (New Girl) (24%)
• Jason Segel (How I Met Your Mother) (21%)
• Blake Lively (Gossip Girl) (17%)

What Reality TV Show is HOT TAMALES® HOT?
What's the "Hottest Reality TV Show?" Participants like shows featuring real talent:

• American Idol (33%)
• Dancing with the Stars (28%)
• X-Factor (18%)
• The Voice (16%)

Who's The "HOTTEST" Movie Celebrity?
HOT TAMALES® survey participants prefer a "Safe House" over "Twilight":

• Ryan Reynolds (32%)
• Mila Kunis (25%)
• Emma Stone (21%)
• Robert Pattinson (17%)

What's The "HOTTEST" Celebrity Trend?
Trendsetting college students enjoy watching celebs making changes!

• Hair color and style changes (36%)
• Tattoos and piercings (27%)
• Showing off kids and small pets (21%)
• Extreme plastic surgery (14%)

Who is the "HOTTEST" Musician?
There is girl power on the music scene this year. Respondents voted the TEENAGE DREAM girl to be the HOTTEST:

• Katy Perry (35%)
• Rihanna (29%)
• Lady Gaga (23%)
• Chris Brown (10%)

Who is the "HOTTEST" Athlete?
He shoots and scores as the HOTTEST athlete.

• LeBron James (39%)
• Michael Phelps (23%)
• Serena Williams (17%)
• Derek Jeter (17%)

What is the "HOTTEST" Game?
Even when choosing a game, technology wins with students:

• Modern Warfare 3 (36%)
• Angry Birds (27%)
• Words with Friends (23%)
• Cards, Poker, Black Jack, etc. (12%)

What is the "HOTTEST" Drink?
18-24 year old students who need a buzz want one from caffeine!!

• Coffee (35%)
• Energy Drinks (28%)
• Rum or Vodka (25%)
• Beer (10%)

What is the "HOTTEST" Food Trend?
Students are not only coffee lovers – they also like fresh food and support local growers!

• Fresh or Supporting Local Growers (43%)
• Yogurt (Greek, Frozen etc.) (36%)
• Food trucks (13%)
• Sexy foods such as oysters, nutmeg, etc. (7%)

Where is the "HOTTEST" Spring Break Spot?
Students are heating things up...the following are their "hottest" Spring Break destinations:

• Florida (35%)
• Bahamas (27%)
• Mexico (23%)
• South Padre Island, TX (13%)

In addition to the HOT TAMALES® 3 ALARM "HOTTEST" Survey, the search is on to find the "HOTTEST" college students. One student will be crowned the "HOTTEST." To enter the contest, eligible students create and upload a HOT video through www.hottamales.com starting on March 19th.

Donald Houston, Senior Brand Manager for the HOT TAMALES® Brand commented, "With the launch of our new HOT TAMALES® 3 ALARM, we wanted to take the temperature of American culture through the eyes of America's college students. Our HOT TAMALES® 3 ALARM Report surveyed students between 18 and 24 years old for which 59% were females. The report represents a fresh and fascinating look at some fun, lifestyle trends."

The HOT TAMALES® Brand is the #1 chewy cinnamon candy in the U.S. The new HOT TAMALES® 3 Alarm variety delivers three levels of intense cinnamon heat. HOT TAMALES® Candies are kosher and gluten free. Each HOT TAMALES® chewy candy has only 7 calories and 0 grams of fat.

Visit the newly launched www.hottamales.com for more information and HOT interactive fun!

HOT TAMALES® Survey Background
ICR/International Communications Research is a top-ranked and nationally recognized independent market research organization located in Media, PA. In addition to customized research, ICR is a national leader in high quality telephone omnibus research. ICR and its sister company Social Science Research Solutions/SSRS are branches of Mount Laurel, N.J.-based AUS Inc., a privately held broad based consulting firm. For more information on ICR, visit www.icrsurvey.com.
ICR conducted this survey for Just Born, Inc. in January 2012.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.