Bumble Bee Foods Launches New Interactive Content and BeeWell for Life Webisode Series Featuring Top-Ranked U.S. Tennis Player Mardy Fish

Year-Long Webisode Series to Chronicle Fish's Journey to the US Open and Promote Healthy Lifestyles Among Consumers

SAN DIEGO, Feb. 13, 2012 -- Leading North American seafood brand Bumble Bee Foods today announced its launch of new interactive and web content featuring top ranked United States men's tennis player Mardy Fish and special appearances that include celebrity chef personality Scott Leibfried. Over the next 12 months, Bumble Bee will unveil a series of documentary-style webisodes, articles and other content that chronicle Fish's journey to the US Open and build on the brand's signature program, BeeWell for Life™.

Originally launched in 2008, BeeWell for Life™ is an interactive program that inspires people to exercise, be active and eat healthier using the dedicated resource website www.beewellforlife.com. The Mardy Fish content series will reinforce the goals of BeeWell for Life™ with inspirational stories, tips and motivational messages to help consumers lead healthy, nutritious and active lifestyles.

The first webisode serves as an introduction to Fish and his story. It showcases Fish's transformation and details, in his own words, what it took to get to the top of his game, both on and off the court. Fish has been recognized for his remarkable resurgence on the tennis court after making significant changes to his diet and fitness regime.

"I am excited to share my story through this webisodes series," said Fish. "It has been a long and sometimes hard road to get to where I am now, but I hope my story, coupled with Bumble Bee's BeeWell for Life program, will help inspire people to also change their lives for the better."

Bumble Bee Senior Vice President Consumer Marketing Dave Melbourne said, "Mardy's transformation and continued success is really an inspiration to anyone that has a goal, whether big or small. Bumble Bee is committed to providing real solutions for consumers to live a healthful lifestyle. By giving people a firsthand look at Mardy on the court, at home and at play, coupled with Scott's expertise creating easy, affordable and nutritious meals, we hope to help show people how they too can implement and lead a more healthful, balanced life."

Melbourne added, "This lifestyle-focused partnership – a departure from Bumble Bee's traditional brand marketing – includes custom exclusive content aligned with Bumble Bee's overall brand messages to provide real, affordable meal and energy balance solutions for consumers to live a healthful lifestyle."

The monthly webisodes will follow Fish on his journey to the US Open and have seasonal focused topics. The webisodes will also feature Leibfried, who will share healthful, easy-to-make recipes, and Bumble Bee's BeeWell for Life registered dieticians, Stephanie Clarke and Willow Jarosh, who will provide tips for consumers to make small changes at home to promote wellness.

Here's a peek at the first webisode:

About Bumble Bee Foods®
Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee^®, Brunswick^®, Snow's^® and Beach Cliff^®, and in Canada under the Clover Leaf^® brand. The Bumble Bee brand has established significant consumer awareness and loyalty based on the quality, nutritional value and affordability of its products.

Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015. Bumble Bee also actively promotes the responsible stewardship of global fisheries resources and is a founder of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

For more information on Bumble Bee, visit http://www.bumblebee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods.

About BeeWell for Life™
BeeWell for Life, a signature consumer program by Bumble Bee Foods, is an interactive initiative developed to inspire people to exercise, be active and eat healthier using the dedicated resource website www.beewellforlife.com. The BeeWell site is fully dedicated to body, mind and spirit, and features weekly blog postings from BeeWell's partner registered dietitians and fitness trainer. Consumers can log the miles they walk, run and/or bike at BeeWell for Life and gain access to tools and resources to make the most of a healthy, active lifestyle. Plus, based on the activities that consumers log, Bumble Bee Foods will donate up to a total of $300,000 among its three charity partners: American Diabetes Association^®, WomenHeart: The National Coalition for Women with Heart Disease and Y-ME National Breast Cancer Organization^®. Since 2008, more than 1.5 million miles have been logged.

For more information on BeeWell for Life, visit http://www.beewellforlife.com. Join fans of BeeWell and healthy living at www.facebook.com/BeeWellforlife and http://twitter.com/BeeWellForLife.

SOURCE Bumble Bee Foods, LLC

Celebrity Chef, Fabio Viviani Releases I Would Love To Meat You, His Second in a Series of Free Monthly eCookbooks

Fabio Viviani invites everyone to sign up and receive a free eCookbook each month of 2012!


MOORPARK, Calif., Feb. 10, 2012 -- Celebrity Chef, Fabio Viviani has released his second of a series of 12 free eCookbooks, one each month of 2012, I Would Love To Meat You.

Fabio's free eCookbook, I Would Love To Meat You for the month of February, contains 29 simple, step-by-step recipes with easy-to-find ingredients even an Italian can make! Each book contains a new recipe for each day of the month (29 for February) selected from Fabio's favorite collection. Each recipe is easy to follow with minimal equipment…basically, a stove and a pot!

The delicious recipes in I Would Love To Meat You have something for everyone: veal, sirloin, lamb chops, ribs and so on… "I wanted to start with soups in January because it is the recipes many people search for in the colder months," states Viviani. "This cookbook will give you 29 brand new, simple meat recipes for the month of February!" said Viviani about his second eCookbook. "In March we will do Risotto."

To get Fabio's free eCookbooks, just sign up at his website http://fabioviviani.com/free-books/your-account/ and download I Would Love To Meat You and future eBooks. Download is as straightforward as one click once you choose your username and password…no forms or information to give up! Once you have signed up you will be part of #teamfabio. Every few days you will receive new recipes and once a month an entire new free eCookbook. Sign up, choose a password and you will have the chance to download all of Fabio's past eBooks for free. There is also a dedicated email address for your culinary questions: speakwithfabio@hotmail.com .

Fabio became a household name as a contestant on the Bravo series "Top Chef", winning the coveted "Fan Favorite" title for Season 5. Since his television debut as the stand-out star on Top Chef Season 5 and the popularity of his cookbooks, Cafe Firenze Cookbook, Did I Really Make Breakfast Vol I & II, The Skinny Country, We The Soup and now I Would Love To Meat You, Fabio's celebrity has skyrocketed.

Sign up for Fabio's free eCookbooks. Go to: http://fabioviviani.com/free-books/your-account/.

Send a culinary question to Fabio at speakwithfabio@hotmail.com.

SOURCE Fabio Viviani

DOVE® Dark Chocolate Celebrates The New Year With Celebrity Chef Claire Robinson

This New Year's Season They Partner To Share 5 "Must-Do" Tips For Resolutions You Actually Want

HACKETTSTOWN, N.J., Jan. 13, 2012 -- In celebration of the New Year, Mars Chocolate North America announces that its DOVE® Brand Dark Chocolate has partnered with celebrity chef Claire Robinson to showcase how to make 5 tasty New Year's resolutions that are easy to keep all year long!




Many Americans start the year with good intentions to keep resolutions, but a large percentage give up as early as January because of incorrect expectations. DOVE® Dark Chocolate and Claire Robinson want to provide 5 tips and excellent options that can help people enjoy making healthy changes without compromising taste. DOVE® Dark Chocolate's silky smooth creamy taste provides an unparalleled dark chocolate experience.

"Many people resolve each year to give up something they love, but that isn't actually necessary in many cases," says Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "We are thrilled to be working with Claire Robinson to kick-off the New Year with resolutions that people will be able to keep year-round without having to sacrifice things like the silky smooth taste of DOVE® Dark Chocolate."

Claire Robinson's Top 5 Tips For Keeping Resolutions In 2012

1. START WITH SMALL STEPS – A common mistake is making drastic resolutions that are difficult to keep and that sacrifice important things. Choosing dark chocolate as part of a healthier regime doesn't mean you have to sacrifice great taste. DOVE® Dark Chocolate has all of the positive benefits of cocoa flavanols, but still maintains the silky smooth creamy taste the brand is known for.
2. CREATE A BUILT-IN REWARD SYSTEM - To reinforce your long-term goals, implement a built-in reward system that allows you to celebrate the small victories and keeps you motivated. The portion size of DOVE® Dark Chocolate PROMISES makes it easy to enjoy as a reward every day.
3. ENLIST A FRIEND – Life is about good friendships and accountability. Find a friend who has similar goals and check-in with each other regularly on progress and to find solutions to roadblocks.
4. MAKE YOUR TIME COUNT – From planning a successful workout regimen to getting your errands done, split up your tasks into small, easy-to-accomplish steps. It may feel like it is taking longer, but you are actually adding space into your life.
5. DO GOOD, FEEL BETTER - Choose a community or philanthropic organization that you are passionate about and get involved. And remember, by participating in a series of activities over a six-month period—not just a big "one-off" event—will make it easier to keep your commitment and avoid burnout.

As part of the year-long program, Claire will also share her "Top 5" finds for 2012 and a series of delicious, custom recipes featuring her new secret weapon in the kitchen: DOVE® Dark Chocolate. Her first recipe is a Flourless DOVE® Dark Chocolate Cake and is on the brand's Facebook page (www.facebook.com/dovechocolate).

In conjunction with the New Year's program, Mars Chocolate North America is pleased to announce that its DOVE® Dark Chocolate brand is now the first mainstream chocolate brand to bear the Rainforest Alliance Certified™ seal on its dark chocolate products—reinforcing the company's long-time commitment to cocoa sustainability.

Rainforest Alliance Certified™ farms meet comprehensive standards for sustainable agriculture that protect ecosystems and wildlife, conserve water, reduce agrochemicals, and ensure the rights and well-being of workers, their families and communities.
"I have always been a huge fan of DOVE®'s Dark Chocolate for its silky smooth creamy taste, and how the quality chocolate improves my recipes," says Claire Robinson. "But now through their collaboration with the Rainforest Alliance when you enjoy DOVE®'s Dark Chocolate it not only tastes good, it does good and that is something that is important to me."

About DOVE® Chocolate: DOVE® Chocolate is dedicated to creating the purest, silkiest and highest quality chocolate. Available in large bars, singles bars and iconic PROMISES® individually wrapped treats, DOVE® Chocolate is the perfect guilt-free pleasure any time you need a moment to unwind. Your moment…your DOVE.

DOVE® Dark Chocolate now bears the Rainforest Alliance Certified™ seal—reinforcing the company's long-time commitment to sustainability. DOVE® Dark Chocolate sources 100% of its cocoa volume from Rainforest Alliance Certified™ farms. When shopping, look for the Rainforest Alliance Certified™ "little green frog" seal on the packaging. The DOVE® Chocolate family of products includes DOVE® Silky Smooth Milk Chocolate, DOVE® Silky Smooth Dark Chocolate, DOVE® Silky Smooth Milk Chocolate with Peanut Butter, DOVE® Silky Smooth Milk Chocolate Caramel, DOVE® Dark Chocolate Raspberry Swirl, DOVE® Milk Chocolate with Almonds, and DOVE® Dark Chocolate with Almonds. For more information on DOVE® Chocolate products, please visit www.facebook.com/dovechocolate, www.twitter.com/dove_chocolate or www.dovechocolate.com.