New Baskin-Robbins 3-Point Chocolate Flavor Is A Slam Dunk For Ice Cream Lovers

March Flavor of the Month is Sure to Attract Fans with its Delicious Sweet and Salty Flavor Combination

CANTON, Mass., Feb. 28, 2012 -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced 3-Point Chocolate as its March Flavor of the Month. A triple threat of chocolate flavored ice cream with a salty caramel ribbon and orange-colored caramel pretzel balls, this sweet indulgence is the newest addition to Baskin-Robbins' flavor library and will debut in Baskin-Robbins stores nationwide this March.

March is an exciting time for college basketball fans, and 3-Point Chocolate is a slam dunk flavor for ice cream lovers everywhere looking to celebrate the return of their favorite, annual athletic tournament. The 3-Point Chocolate Sundae is also available all month long as a decadent combination of 3-Point Chocolate ice cream, hot fudge, Reese's® Peanut Butter Sauce, crushed Reese's Peanut Butter Cups and whipped cream.

"We love creating innovative new ice cream flavors that build excitement among our guests, and 3-Point Chocolate is no exception," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "3-Point Chocolate combines some of America's favorite flavors – chocolate and caramel with salty pretzel bites – and is a fun way for our guests to get into the college basketball spirit and celebrate one of America's favorite pastimes."

In participating Baskin-Robbins stores nationwide during the month of March, 3-Point Chocolate is available by the scoop – in a cup or cone – or as a sundae. Also available in fresh-packed pints and quarts, ice cream lovers can bring 3-Point Chocolate home to enjoy with family and friends or to create their own specialty ice cream desserts.*

In addition to celebrating college basketball season with 3-Point Chocolate, Baskin-Robbins stores are offering customizable ice cream cakes for select college basketball teams. Custom cakes can be ordered in advance at participating Baskin-Robbins shops.

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).


About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries.

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Baskin-Robbins Brings Back Superfudge Truffle Just in Time for Valentine's Day

As One of Five Flavors Retired during the Brand's 65th Birthday Celebration, this Decadent Chocolate Flavor is the Perfect February Flavor of the Month

CANTON, Mass., Feb. 2, 2012 -- Chocolate lovers rejoice! Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced it is bringing back one of its classic flavors, Superfudge Truffle, in time to celebrate Valentine's Day right. Sent to the Deep Freeze in 2010 for Baskin-Robbins' 65th birthday celebration, February's decadent Flavor of the Month is made with real chocolate fudge ice cream mixed with chunks of chocolate ganache and toffee truffle pieces.

Valentine's Day is synonymous with chocolate, and whether celebrating with their sweetheart or sharing a scoop with their friends, ice cream lovers everywhere will swoon over the return of this delicious flavor.


"Superfudge Truffle is a classic flavor that chocolate lovers everywhere have been enjoying for years, which makes bringing it back just in time for Valentine's Day that much sweeter," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "Baskin-Robbins is known for its innovative flavor creations and we are excited to have the opportunity to bring back this popular flavor for a limited time only."


In Baskin-Robbins stores nationwide during the month of February, Superfudge Truffle is available by the scoop – in a cup or cone – or as a milkshake. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Superfudge Truffle home to enjoy with their special someone or to create their own specialty ice cream desserts.*


Baskin-Robbins' ice cream cakes and gift cards also make perfect gifts for loved ones for Valentine's Day! Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. In addition, gift cards purchased online can be customized with a favorite photo and come inside a personalized greeting card.


*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).


About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin'
Brands Group, Inc. (NASDAQ: DNKN). For further information, visit www.baskinrobbins.com.