New PEEPS® Will Melt Hearts This Valentine's Day

BETHLEHEM, Pa., Jan. 24, 2012 -- Valentine's Day 2012 – This year, PEEPS® Brand Marshmallow Candies will set hearts aflutter with new PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS. These delicious PEEPS® candies are the first to marry strawberry creme flavored marshmallow with chocolate. This decadent combination is available in both creamy milk chocolate and rich dark chocolate.

Mark Hoffman, Brand Manager for PEEPS®, commented, "Our chocolate dipped PEEPS® have been a phenomenal success! We are now creating delectable chocolate with enticing new flavored PEEPS® marshmallow. Strawberries dipped in chocolate are a favorite Valentine's Day treat and we know PEEPS® and chocolate fans alike will love this new PEEPS® combination as an indulgent snack or as a gift for someone special.

TREATS IN THE VALENTINE'S LINEUP:

• NEW PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS available in a convenient 3 ct tray, in milk and dark chocolate.
• PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages, available in milk and dark chocolate.
• PEEPS® "I (HEART) U"™ in 3 ct. and 9 ct. packages.
• PEEPS® Pink Hearts in both 2 ct. and 6 ct. packages.
• PEEPS® Sugar-Free Hearts in 3 ct. packages.
• PEEPS® Chocolate Mousse Flavored Marshmallow Bears in 6 ct. packages.
• PEEPS® Vanilla Creme and Strawberry Creme Flavored Hearts in 9 ct. Packages.
• MIKE AND IKE® Passion Mix in 6 oz Theater Boxes.
• HOT TAMALES® Untamed Love Mix in 6 oz Theater Boxes.

PEEPS® fans can find these treats at their favorite stores or visit www.peepsandcompany.com where they can also find PEEPS®-themed merchandise and apparel.

Fans can also visit the exciting and interactive www.marshmallowpeeps.com to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art. In addition, fans can submit their own crafts, recipes or art.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.