New PEEPS® Will Melt Hearts This Valentine's Day

BETHLEHEM, Pa., Jan. 24, 2012 -- Valentine's Day 2012 – This year, PEEPS® Brand Marshmallow Candies will set hearts aflutter with new PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS. These delicious PEEPS® candies are the first to marry strawberry creme flavored marshmallow with chocolate. This decadent combination is available in both creamy milk chocolate and rich dark chocolate.

Mark Hoffman, Brand Manager for PEEPS®, commented, "Our chocolate dipped PEEPS® have been a phenomenal success! We are now creating delectable chocolate with enticing new flavored PEEPS® marshmallow. Strawberries dipped in chocolate are a favorite Valentine's Day treat and we know PEEPS® and chocolate fans alike will love this new PEEPS® combination as an indulgent snack or as a gift for someone special.

TREATS IN THE VALENTINE'S LINEUP:

• NEW PEEPS® CHOCOLATE DIPPED STRAWBERRY CREME FLAVORED MARSHMALLOW CHICKS available in a convenient 3 ct tray, in milk and dark chocolate.
• PEEPS® Chocolate Covered Raspberry Flavored Marshmallow Hearts in single-serve packages, available in milk and dark chocolate.
• PEEPS® "I (HEART) U"™ in 3 ct. and 9 ct. packages.
• PEEPS® Pink Hearts in both 2 ct. and 6 ct. packages.
• PEEPS® Sugar-Free Hearts in 3 ct. packages.
• PEEPS® Chocolate Mousse Flavored Marshmallow Bears in 6 ct. packages.
• PEEPS® Vanilla Creme and Strawberry Creme Flavored Hearts in 9 ct. Packages.
• MIKE AND IKE® Passion Mix in 6 oz Theater Boxes.
• HOT TAMALES® Untamed Love Mix in 6 oz Theater Boxes.

PEEPS® fans can find these treats at their favorite stores or visit www.peepsandcompany.com where they can also find PEEPS®-themed merchandise and apparel.

Fans can also visit the exciting and interactive www.marshmallowpeeps.com to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art. In addition, fans can submit their own crafts, recipes or art.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, and TEENEE BEANEE® Brand Candies. GOLDENBERG'S PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.

PEEPS® Strawberry Cheesecake

BETHLEHEM, Pa., Jan. 25, 2012  --

Ingredients:

• 7 pkgs (3ct each) PEEPS® Strawberry Creme Flavored Marshmallow Chicks Dipped in (Dark or Milk) Chocolate
• 1 1/4 cups graham cracker crumbs
• 3 Tbsp. sugar
• 1/3 cup butter, melted
• 4 pkgs (8oz each) cream cheese
• 1 1/2 cups white sugar
• 3/4 cup milk
• 1 cup sour cream
• 1/4 cup all purpose flour
• 1 Tbsp vanilla extract
• 4 eggs

Directions:

1. Preheat oven to 350 degrees F. Grease a 9-inch springform pan.
2. In a medium bowl, combine graham cracker crumbs, 3 tbsp. sugar and melted butter. Mix well and press into the bottom of a 9-inch springform pan. Bake 10 minutes. Remove from oven and let cool.
3. Using kitchen scissors, cut 9 PEEPS® Strawberry Creme Flavored Marshmallow Chicks into small 1/4" pieces.
4. In a large bowl, beat cream cheese and sugar together until smooth. Blend in milk and mix in the eggs one at a time. Mix in sour cream, vanilla and flour until smooth.
5. Fold in the 1/4" pieces of PEEPS® Strawberry Creme Flavored Marshmallow Chicks.
6. Pour filling into prepared crust.
7. Bake for 1 hour. Turn the oven off and let cake cool in oven with the door closed for 5 to 6 hours; this prevents cracking.
8. Chill in refrigerator until serving.
9. When ready to serve, cut cheesecake into 12 slices.
10. Serve each slice with a dollop of whipped cream and a PEEPS® Strawberry Creme Flavored Marshmallow Chick on top.

Makes 12 servings

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies.

GOLDENBERG'S PEANUT CHEWS^® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

Fans can visit the exciting and interactive www.marshmallowpeeps.com to create a personal PEEPS® World and find delicious recipes, fun crafts and PEEPS® art. In addition, fans can submit their own crafts, recipes or art.