Papa Murphy's Launches Bacon Cheeseburger Pizza

Take 'n' bake pizza chain tops newest creation with the savory flavors of a backyard barbeque

VANCOUVER, Wash., Feb. 28, 2012 -- Papa Murphy's has combined two consumer favorites into what could be the take and bake pizza chain's most unique creation to date – The Bacon Cheeseburger Pizza. It starts with Papa Murphy's freshly made Original Crust that is topped with Burger Sauce, a blend of ketchup and mustard. Piled on top are generous portions of 100% real mozzarella cheese, ground beef, crispy bacon, fresh onions and Roma tomatoes. And it isn't a cheeseburger without a layer of dill pickle chips. The finishing touch is a sprinkle of freshly grated cheddar.

"The testing phase of this pizza told us we'd have an instant fan favorite – people love the Bacon Cheeseburger," said Jenifer Anhorn, chief marketing officer at Papa Murphy's. "And the buzz has just continued to climb thanks to our passionate pizza fans on Facebook. A few customers have remarked about the pizza's uncanny resemblance to a traditional bacon cheeseburger and now our fan base can't wait to get their hands on it!"

The Bacon Cheeseburger is a premium-quality, budget-friendly pizza that bakes to perfection in a 425 degree oven for 12-18 minutes. Price and participation vary nationwide.

About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and a revolutionary of the take 'n' bake pizza segment. Papa Murphy's operates over 1,300 franchised and corporate-owned locations in 37 states and Canada. The Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality, fresh toppings generously layered on pizza dough that is made fresh each morning in each store.

By baking Papa Murphy's pizzas at home, customers get to experience the home-baked aroma of a convenient, delicious meal that the brand is known for. In addition to handmade pizzas, the company offers other take 'n' bake items such as Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. Papa Murphy's was voted "#1 Rated Pizza Chain" by participants in Zagat Survey's 2010 & 2011 Fast Food Surveys and is a four-time recipient of Pizza Today's Chain of the Year award. For more information, visit www.papamurphys.com or go to Facebook at www.facebook.com/papamurphyspizza.

SOURCE Papa Murphy's

The Flying Fugu Defines New Syndrome: Travafoodaholism

Food/travel blog diagnoses thousands of eating-obsessed travelers with previously unknown condition.

SAN FRANCISCO, Feb. 28, 2012  -- Food/travel blog, The Flying Fugu has defined a new disorder: travafoodaholism . The condition is described as a passion for the food aspect of world travel to the point of obsession.

Signs that you may be a sufferer include conducting pilgrimages to iconic food destinations such as Feta, Dijon, Feta and Parma; dreaming of Belgian chocolate and crossing time zones to fit in more meals. The condition has struck a chord with food-obsessed travelers self-diagnosing themselves across the social media landscape.

Another test of food fanaticism lies in The Flying Fugu's name. Readers who even know what a fugu is fall within the blog's "extreme foodie" target readership. Naming the blog after the potentially lethal Japanese puffer fish may seem like a strange move, but a scroll through The Flying Fugu's recent articles sheds some light on the matter. Graphic descriptions of Tiet Canh (duck blood soup), Balut (chicken embryo boiled in its shell) and Hakarl (rotting shark meat) reveal that this blog is intent on educating its readers about some of the most daring meals the world has to offer.

The Flying Fugu CEO and Founder, Reuven Levitt comments:
"Food plays such a huge part in world travel and for many it's the thing that dominates every trip. Thousands of travelers set off in search of foodie adventures, often going to huge lengths to find extreme meals. But finding authentic, exciting food overseas can be a minefield. It was this that gave us the idea to start a blog dedicated to helping eating-obsessed travelers navigate the world's larder."

Following diagnosis travafoodaholics can find solace in the fact that help is at hand. Articles such as "101 Foodie Hacks: a Cheat-sheet on Finding the Best Meals Abroad" are designed to help them live with their addiction.

If you think you could be a travafoodaholic then sign up for blog updates at: www.theflyingfugu.com. Follow the fugu on Twitter @TheFlyingFugu.

About The Flying Fugu
Founded in February 2012, The Flying Fugu delivers a menu of delights to your inbox: daring delicacies from around the world, foodie travel tips to banish mediocre meals for good and easy recipes to re-create in your very own world kitchen. Sign up for blog updates at: www.theflyingfugu.com.

SOURCE The Flying Fugu

New Baskin-Robbins 3-Point Chocolate Flavor Is A Slam Dunk For Ice Cream Lovers

March Flavor of the Month is Sure to Attract Fans with its Delicious Sweet and Salty Flavor Combination

CANTON, Mass., Feb. 28, 2012 -- Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced 3-Point Chocolate as its March Flavor of the Month. A triple threat of chocolate flavored ice cream with a salty caramel ribbon and orange-colored caramel pretzel balls, this sweet indulgence is the newest addition to Baskin-Robbins' flavor library and will debut in Baskin-Robbins stores nationwide this March.

March is an exciting time for college basketball fans, and 3-Point Chocolate is a slam dunk flavor for ice cream lovers everywhere looking to celebrate the return of their favorite, annual athletic tournament. The 3-Point Chocolate Sundae is also available all month long as a decadent combination of 3-Point Chocolate ice cream, hot fudge, Reese's® Peanut Butter Sauce, crushed Reese's Peanut Butter Cups and whipped cream.

"We love creating innovative new ice cream flavors that build excitement among our guests, and 3-Point Chocolate is no exception," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "3-Point Chocolate combines some of America's favorite flavors – chocolate and caramel with salty pretzel bites – and is a fun way for our guests to get into the college basketball spirit and celebrate one of America's favorite pastimes."

In participating Baskin-Robbins stores nationwide during the month of March, 3-Point Chocolate is available by the scoop – in a cup or cone – or as a sundae. Also available in fresh-packed pints and quarts, ice cream lovers can bring 3-Point Chocolate home to enjoy with family and friends or to create their own specialty ice cream desserts.*

In addition to celebrating college basketball season with 3-Point Chocolate, Baskin-Robbins stores are offering customizable ice cream cakes for select college basketball teams. Custom cakes can be ordered in advance at participating Baskin-Robbins shops.

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).


About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries.

Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Skinnygirl Cocktails Redefines Cocktailing in 2012

Skinnygirl Stocks Ladies' Bars With An Exciting New Collection of Cocktails Including Skinnygirl, The Wine Collection - Skinnygirl Vodka - Skinnygirl Pina Colada

DEERFIELD, Ill., Feb. 28, 2012 -- Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has changed the way women enjoy their cocktails. On the heels of its explosive success of Margarita, Sangria and White Cranberry Cosmo, Skinnygirl Cocktails is excited to introduce inventive new offerings for 2012. The brand redefines cocktailing this year by presenting a closetful of options that help women step up any social occasion.

 

 

Like its predecessors, each offering is purposefully created to be lower in calories yet always great-tasting. Skinnygirl Cocktails soars to the next level with the introduction of Skinnygirl, The Wine Collection; Skinnygirl Vodka with Natural Flavors; and Skinnygirl Pina Colada. Each innovation fills a specific need in the market and flawlessly caters to the Skinnygirl who wants (and gets) it all.

"We are changing the way women think about socializing by rewriting the rules of cocktailing," says Melanie Hellenga, Director, Skinnygirl Cocktails. "We are rolling out all of the innovations at once as we are committed to giving ladies everything they want and need to stock a low-calorie, guilt-free bar. We are excited to give more options to Skinnygirl fans around the world."

The groundbreaking, low-calorie cocktail line offers women a stress and guilt-free way to enjoy the drinks they have always loved. What started with the Skinnygirl Margarita from New York Times Bestselling Author Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie and great-tasting options for women who want it all.

SKINNYGIRL, THE WINE COLLECTION

Skinnygirl takes a brand that is trusted and loved by women and extends it to the largest beverage alcohol category and the one they consume most. The brand's first foray into wine offers California White Blend, California Red Blend and California Rose, three offerings that perfectly match the taste preference of the consumer. At 100 calories per 5 oz. serving, which is 15% lower than the other wines*, each blend is fruit-forward and pleasantly drinkable with a definitive wine profile. Skinnygirl Cocktails offers a modern, stress-free way to enjoy wine. Available May 2012 at a suggested retail price of $14.99.

SKINNYGIRL VODKA WITH NATURAL FLAVORS

Skinnygirl enters the largest category in the spirits industry with four lower-calorie, great-tasting flavors including Bare Naked, Tangerine, Island Coconut and Cucumber. Each is naturally flavored and provides a unique and exciting option for the Skinnygirl consumer. With at least 20% fewer calories than other vodka brands**, Skinnygirl provides a high-quality, low-calorie base that allows women to design their own cocktail for the first time. Available May 2012 at a suggested retail price of $21.99.

SKINNYGIRL PINA COLADA

Skinnygirl Cocktails is the first to offer consumers a cream-free, low-calorie version of a drink that can hit over 800 calories and is typically only consumed on vacation. At under 100 calories per 4 oz. serving, Skinnygirl achieves the impossible by presenting a guiltless pleasure that instantly provides that feel-good vacation vibe. Available May 2012 at a suggested retail price of $14.99.

Skinnygirl Cocktails is thrilled to present the new Skinnygirl family. From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo and Pina Colada) to Ready To Mix (Vodka with Natural Flavors) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining women's cocktailing needs.

ABOUT BEAM INC.

As one of the world's leading premium spirits companies, Beam is crafting the spirits that stir the world. Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.

Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry's fastest growing innovations. Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

ABOUT SKINNYGIRL COCKTAILS

Skinnygirl Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl Margarita from the mind of New York Times Bestselling Author and cocktail "fixologist" Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel's inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc.

Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today. In 2011, Skinnygirl Cocktails' comparable net sales rose a staggering 486%. Skinnygirl Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don't. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.

*Based on USDA's National Nutrient Database Standard reference for wine

**Based on USDA's National Nutrient Database Standard reference for vodkas

©2012 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis: All Products: Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.): Calories 75.8, Carbs 0g; Cocktails (per 1.5 oz.): Calories 34.9, Carbs 2g; Sangria (per 5 oz.): Calories 132, Carbs 22.5g; Wine (per 5 oz.): Calories 100, Carbs 5g

SOURCE Skinnygirl Cocktails

Chefs Strive for 'Sweet' Success With Ron Ben-Israel in New Season of 'Sweet Genius'

Season Premiere Thursday, March 15th at 10pm ET/PT

NEW YORK, Feb. 14, 2012 -- Master Pastry Chef Ron Ben-Israel returns to Food Network for the second season of the sugar-packed competition series Sweet Genius , premiering Thursday, March 15 ^th at 10pm ET/PT.




Back with more whimsy and wonder, each episode has four of America's premier pastry chefs competing against one another through three rounds of challenges judged by Ben-Israel, along the way testing their creativity, ingenuity and imagination. The chefs are given surprise ingredients, an inspiration and a limited amount of time; with those three elements as a guide, they must create a delectable chocolate, candy and cake dessert.

The winners from each round will advance for a final test, with Ben-Israel crowning the remaining chef Sweet Genius and receiving a $10,000 cash prize.

"Sweet Genius viewers will be on the edge of their seats as we continue to push the limits with inspirations and ingredients, while showcasing the talents of some of the best pastry chefs around," said Ron Ben-Israel. "As a result, the desserts that the chefs create are truly outrageous."

Over the thirteen-episode season, the chefs experience a myriad of new inspirations and ingredients, testing their pastry prowess. Whether it is making flamingo-inspired chocolate desserts with pink lemonade; creating candy desserts from rolled fruit snacks and shortbread cookies; or incorporating the inspiration of a music box to bake a cake using avocado and stinky cheese, each pastry chef will prove their imagination and skills worthy, but in the end, there can only be one Sweet Genius!

ABOUT RON BEN-ISRAEL
As Chef-Owner of Ron Ben-Israel Cakes, one of the country's finest couture cake studios, Ron Ben-Israel's cakes have been hand-delivered to destinations throughout the continental U.S and abroad. Ron started his confectionery adventures after a fifteen-year career as a professional modern dancer. Upon retiring from performing with companies spanning three continents, he utilized his art training, military background and ballet regime into the discipline of pastry arts. After arriving in New York City, Ron's cakes were discovered by Martha Stewart while on display in the windows of Mikimoto on Fifth Avenue. In 1999 he established his flagship design studio and bakery in Manhattan's fashionable SoHo neighborhood. He is a Master Pastry Instructor at the International Culinary Center in New York City, and has been awarded prestigious gold medals for his confectionery achievements.

Sweet Genius is produced by Jane Street Entertainment.

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.4 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com), HGTV (www.hgtv.com), and Travel Channel (www.travelchannel.com), is the manager and general partner.

SOURCE Food Network

Bumble Bee Foods Launches New Interactive Content and BeeWell for Life Webisode Series Featuring Top-Ranked U.S. Tennis Player Mardy Fish

Year-Long Webisode Series to Chronicle Fish's Journey to the US Open and Promote Healthy Lifestyles Among Consumers

SAN DIEGO, Feb. 13, 2012 -- Leading North American seafood brand Bumble Bee Foods today announced its launch of new interactive and web content featuring top ranked United States men's tennis player Mardy Fish and special appearances that include celebrity chef personality Scott Leibfried. Over the next 12 months, Bumble Bee will unveil a series of documentary-style webisodes, articles and other content that chronicle Fish's journey to the US Open and build on the brand's signature program, BeeWell for Life™.

Originally launched in 2008, BeeWell for Life™ is an interactive program that inspires people to exercise, be active and eat healthier using the dedicated resource website www.beewellforlife.com. The Mardy Fish content series will reinforce the goals of BeeWell for Life™ with inspirational stories, tips and motivational messages to help consumers lead healthy, nutritious and active lifestyles.

The first webisode serves as an introduction to Fish and his story. It showcases Fish's transformation and details, in his own words, what it took to get to the top of his game, both on and off the court. Fish has been recognized for his remarkable resurgence on the tennis court after making significant changes to his diet and fitness regime.

"I am excited to share my story through this webisodes series," said Fish. "It has been a long and sometimes hard road to get to where I am now, but I hope my story, coupled with Bumble Bee's BeeWell for Life program, will help inspire people to also change their lives for the better."

Bumble Bee Senior Vice President Consumer Marketing Dave Melbourne said, "Mardy's transformation and continued success is really an inspiration to anyone that has a goal, whether big or small. Bumble Bee is committed to providing real solutions for consumers to live a healthful lifestyle. By giving people a firsthand look at Mardy on the court, at home and at play, coupled with Scott's expertise creating easy, affordable and nutritious meals, we hope to help show people how they too can implement and lead a more healthful, balanced life."

Melbourne added, "This lifestyle-focused partnership – a departure from Bumble Bee's traditional brand marketing – includes custom exclusive content aligned with Bumble Bee's overall brand messages to provide real, affordable meal and energy balance solutions for consumers to live a healthful lifestyle."

The monthly webisodes will follow Fish on his journey to the US Open and have seasonal focused topics. The webisodes will also feature Leibfried, who will share healthful, easy-to-make recipes, and Bumble Bee's BeeWell for Life registered dieticians, Stephanie Clarke and Willow Jarosh, who will provide tips for consumers to make small changes at home to promote wellness.

Here's a peek at the first webisode:

About Bumble Bee Foods®
Bumble Bee Foods, LLC, headquartered in San Diego, is North America's largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee^®, Brunswick^®, Snow's^® and Beach Cliff^®, and in Canada under the Clover Leaf^® brand. The Bumble Bee brand has established significant consumer awareness and loyalty based on the quality, nutritional value and affordability of its products.

Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015. Bumble Bee also actively promotes the responsible stewardship of global fisheries resources and is a founder of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.

For more information on Bumble Bee, visit http://www.bumblebee.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods.

About BeeWell for Life™
BeeWell for Life, a signature consumer program by Bumble Bee Foods, is an interactive initiative developed to inspire people to exercise, be active and eat healthier using the dedicated resource website www.beewellforlife.com. The BeeWell site is fully dedicated to body, mind and spirit, and features weekly blog postings from BeeWell's partner registered dietitians and fitness trainer. Consumers can log the miles they walk, run and/or bike at BeeWell for Life and gain access to tools and resources to make the most of a healthy, active lifestyle. Plus, based on the activities that consumers log, Bumble Bee Foods will donate up to a total of $300,000 among its three charity partners: American Diabetes Association^®, WomenHeart: The National Coalition for Women with Heart Disease and Y-ME National Breast Cancer Organization^®. Since 2008, more than 1.5 million miles have been logged.

For more information on BeeWell for Life, visit http://www.beewellforlife.com. Join fans of BeeWell and healthy living at www.facebook.com/BeeWellforlife and http://twitter.com/BeeWellForLife.

SOURCE Bumble Bee Foods, LLC

Celebrity Chef, Fabio Viviani Releases I Would Love To Meat You, His Second in a Series of Free Monthly eCookbooks

Fabio Viviani invites everyone to sign up and receive a free eCookbook each month of 2012!


MOORPARK, Calif., Feb. 10, 2012 -- Celebrity Chef, Fabio Viviani has released his second of a series of 12 free eCookbooks, one each month of 2012, I Would Love To Meat You.

Fabio's free eCookbook, I Would Love To Meat You for the month of February, contains 29 simple, step-by-step recipes with easy-to-find ingredients even an Italian can make! Each book contains a new recipe for each day of the month (29 for February) selected from Fabio's favorite collection. Each recipe is easy to follow with minimal equipment…basically, a stove and a pot!

The delicious recipes in I Would Love To Meat You have something for everyone: veal, sirloin, lamb chops, ribs and so on… "I wanted to start with soups in January because it is the recipes many people search for in the colder months," states Viviani. "This cookbook will give you 29 brand new, simple meat recipes for the month of February!" said Viviani about his second eCookbook. "In March we will do Risotto."

To get Fabio's free eCookbooks, just sign up at his website http://fabioviviani.com/free-books/your-account/ and download I Would Love To Meat You and future eBooks. Download is as straightforward as one click once you choose your username and password…no forms or information to give up! Once you have signed up you will be part of #teamfabio. Every few days you will receive new recipes and once a month an entire new free eCookbook. Sign up, choose a password and you will have the chance to download all of Fabio's past eBooks for free. There is also a dedicated email address for your culinary questions: speakwithfabio@hotmail.com .

Fabio became a household name as a contestant on the Bravo series "Top Chef", winning the coveted "Fan Favorite" title for Season 5. Since his television debut as the stand-out star on Top Chef Season 5 and the popularity of his cookbooks, Cafe Firenze Cookbook, Did I Really Make Breakfast Vol I & II, The Skinny Country, We The Soup and now I Would Love To Meat You, Fabio's celebrity has skyrocketed.

Sign up for Fabio's free eCookbooks. Go to: http://fabioviviani.com/free-books/your-account/.

Send a culinary question to Fabio at speakwithfabio@hotmail.com.

SOURCE Fabio Viviani

HOT TAMALES® 3 ALARM Report on "What's HOT with College Students?"

BETHLEHEM, Pa., Feb. 7, 2012 -- Hot off the press for Valentine's Day is the HOT TAMALES® 3 ALARM Report on " What's HOT with College Students." HOT TAMALES® Brand Chewy Cinnamon Flavored Candies is a leader of all things "hot" and shares this lighthearted look at young college students between the ages of 18-24. HOT TAMALES® explored a range of topics targeting this demographic and received some sizzling HOT responses!

Who's The "HOTTEST" TV Celebrity?
When asked about the "Hottest" TV celebrity, college students have the pulse and chose a heartthrob!

• Ashton Kutcher (Two and A Half Men) (34%)
• Zooey Deschanel (New Girl) (24%)
• Jason Segel (How I Met Your Mother) (21%)
• Blake Lively (Gossip Girl) (17%)

What Reality TV Show is HOT TAMALES® HOT?
What's the "Hottest Reality TV Show?" Participants like shows featuring real talent:

• American Idol (33%)
• Dancing with the Stars (28%)
• X-Factor (18%)
• The Voice (16%)

Who's The "HOTTEST" Movie Celebrity?
HOT TAMALES® survey participants prefer a "Safe House" over "Twilight":

• Ryan Reynolds (32%)
• Mila Kunis (25%)
• Emma Stone (21%)
• Robert Pattinson (17%)

What's The "HOTTEST" Celebrity Trend?
Trendsetting college students enjoy watching celebs making changes!

• Hair color and style changes (36%)
• Tattoos and piercings (27%)
• Showing off kids and small pets (21%)
• Extreme plastic surgery (14%)

Who is the "HOTTEST" Musician?
There is girl power on the music scene this year. Respondents voted the TEENAGE DREAM girl to be the HOTTEST:

• Katy Perry (35%)
• Rihanna (29%)
• Lady Gaga (23%)
• Chris Brown (10%)

Who is the "HOTTEST" Athlete?
He shoots and scores as the HOTTEST athlete.

• LeBron James (39%)
• Michael Phelps (23%)
• Serena Williams (17%)
• Derek Jeter (17%)

What is the "HOTTEST" Game?
Even when choosing a game, technology wins with students:

• Modern Warfare 3 (36%)
• Angry Birds (27%)
• Words with Friends (23%)
• Cards, Poker, Black Jack, etc. (12%)

What is the "HOTTEST" Drink?
18-24 year old students who need a buzz want one from caffeine!!

• Coffee (35%)
• Energy Drinks (28%)
• Rum or Vodka (25%)
• Beer (10%)

What is the "HOTTEST" Food Trend?
Students are not only coffee lovers – they also like fresh food and support local growers!

• Fresh or Supporting Local Growers (43%)
• Yogurt (Greek, Frozen etc.) (36%)
• Food trucks (13%)
• Sexy foods such as oysters, nutmeg, etc. (7%)

Where is the "HOTTEST" Spring Break Spot?
Students are heating things up...the following are their "hottest" Spring Break destinations:

• Florida (35%)
• Bahamas (27%)
• Mexico (23%)
• South Padre Island, TX (13%)

In addition to the HOT TAMALES® 3 ALARM "HOTTEST" Survey, the search is on to find the "HOTTEST" college students. One student will be crowned the "HOTTEST." To enter the contest, eligible students create and upload a HOT video through www.hottamales.com starting on March 19th.

Donald Houston, Senior Brand Manager for the HOT TAMALES® Brand commented, "With the launch of our new HOT TAMALES® 3 ALARM, we wanted to take the temperature of American culture through the eyes of America's college students. Our HOT TAMALES® 3 ALARM Report surveyed students between 18 and 24 years old for which 59% were females. The report represents a fresh and fascinating look at some fun, lifestyle trends."

The HOT TAMALES® Brand is the #1 chewy cinnamon candy in the U.S. The new HOT TAMALES® 3 Alarm variety delivers three levels of intense cinnamon heat. HOT TAMALES® Candies are kosher and gluten free. Each HOT TAMALES® chewy candy has only 7 calories and 0 grams of fat.

Visit the newly launched www.hottamales.com for more information and HOT interactive fun!

HOT TAMALES® Survey Background
ICR/International Communications Research is a top-ranked and nationally recognized independent market research organization located in Media, PA. In addition to customized research, ICR is a national leader in high quality telephone omnibus research. ICR and its sister company Social Science Research Solutions/SSRS are branches of Mount Laurel, N.J.-based AUS Inc., a privately held broad based consulting firm. For more information on ICR, visit www.icrsurvey.com.
ICR conducted this survey for Just Born, Inc. in January 2012.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. All Just Born candies are made in the U.S.A.

SOURCE Just Born, Inc.

Tic Tac® Mints Launches Interactive Advertising Components of Shake It Up™ Campaign

Brand combines augmented reality experiences with traditional mediums to shake things up

SOMERSET, N.J., Feb. 6, 2012 -- The iconic Tic Tac® brand launched today a series of interactive advertising and mobile experiences for its first-ever 360-degree marketing campaign – Shake It Up™. The campaign, which encourages Millennials to break from the mundane and explore new, unconventional ways of doing daily activities, breaks new ground in the U.S. with the introduction of the Tic Tac® Viewr mobile application.

The Shake It Up™ campaign comes to life through the brand's interactive TV, outdoor and print advertisements, highlighting quirky facts on routine daily activities, such as "Most Americans spend 13 years of their lives watching TV" and "Eighty-four percent of people always sleep on the same side of the bed." The Tic Tac® Viewr mobile application enhances the traditional advertising experience, by enabling consumers to interact directly with the outdoor and print advertising as well as product packaging via a breadth of cutting edge, markerless augmented reality (AR) experiences. The brand will also shake things up by debuting a three-tiered billboard featuring an AR experience with an unexpected social twist in the heart of New York City's Times Square.

"In listening to our consumers, we learned that they want to be surprised and entertained. Our response was to create a campaign that inspires them to spontaneously break up their routine," said Noah Szporn, category manager for Tic Tac® mints of Ferrero U.S.A., Inc. "The 360-degree Shake It Up™ campaign goes beyond traditional advertising, especially through the mobile technology of the Tic Tac® Viewr app, which allows consumers to engage with Tic Tac® mints wherever they are through a medium that they never leave behind."

Consumers download the Tic Tac® Viewr app to interact with advertising or a box of Tic Tac® mints simply by pointing their device at the outdoor ads, print ads and packages. It also provides colorfully illustrated, tongue-in-cheek tips on how they can shake up their everyday life. Each print and out of home advertisement offers different experiences, such as context on how long 13 years really is, or games that challenge consumers, for example, to move to the other side of the bed. Tic Tac® Tibby is a playful experience that uses the box of every flavor of Tic Tac® mints as a background for a game where the user scores points by tossing Tic Tac® mints into the mouth of a 3D character. Finally, the Tic Tac® Viewr app provides up to 20 unexpected, fast moving Shake It Up™ microgames to give every day experiences or sayings a fresh perspective. The app was designed by Merkley + Partners and developed by Total Immersion with the goal of exciting the brand's Millennial audience by opening an interesting and different perspective on the world.

"The Tic Tac® Viewr app was born from the fact that Millennials are a digital generation who can't and won't live without their smartphones. The brand recognizes and celebrates this target's desire for exploration and discovery as well as their need for visceral excitement by entertaining them with this totally unique and interactive mobile experience," said Diane Hernandez, group account director at Merkley + Partners.
Tic Tac® Viewr is available for free starting today for iOS and Android mobile devices through the Apple® App Store™ and the Android Market. The app is also available by texting "MINTS" to 313131. Standard message/data rates apply.

The Tic Tac® brand will brighten the streets of New York City in mid-February with the debut of its first Times Square billboard and a second mobile application featuring AR capabilities. Consumers interacting with the Tic Tac® Times Square ad will be delighted to find that the application will create a personalized billboard with their image seen on their phones. Consumers will have the opportunity to share the image on their Facebook page.

To learn more about the Tic Tac® brand's Shake it Up™ campaign and upcoming online and offline events, "Like" Tic Tac® on Facebook (www.Facebook.com/TicTacUSA), subscribe to the Tic Tac® YouTube Channel (www.YouTube.com/TicTacUSA) and follow Tic Tac® on Twitter (www.Twitter.com/TicTacUSA).

ABOUT TIC TAC® MINTS AND FERRERO
The Tic Tac® brand was launched in the U.S. in 1969 by the Italian confection manufacturer Ferrero and has been a leading mint brand for 40 years. Tic Tac® is sold worldwide. The Ferrero Company was established in 1946 in Alba, Italy. The company's first product was made with hazelnuts and cocoa, resulting in the base ingredients for the world's #1 selling sweet spread on the market today – Nutella® hazelnut spread. Since then the company has grown to become one of the world's largest confectionery companies with a vast global portfolio that includes high-quality products such as Ferrero Rocher® chocolates, Ferrero Rondnoir® dark chocolates, Raffaello® confections and Tic Tac® mints. Ferrero products are distributed globally throughout Europe, North America, Australia, Asia and South America. For more information, visit www.facebook.com/tictacusa or www.tictacusa.com.

ABOUT MERKLEY + PARTNERS
Merkley+Partners is a 180-person, New York-based advertising agency serving a wide range of major advertisers like Mercedes-Benz, all detergent, Ruth's Chris Steak House, O'Charley's Restaurants and smart car, in addition to Ferrero USA, the owners of Tic Tac. Merkley+Partners is able to offer full-service marketing solutions to its clients and is one of the few major agencies that continues to have media planning and digital as part of its core offering in addition to traditional advertising services.

ABOUT TOTAL IMMERSION
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D'Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real-time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world's most prominent technology companies including Adobe®, Intel®, KDDI, Texas Instruments Incorporated and HP.

Vegas Uncork'd by Bon Appetit Showcases the Country's Finest Culinary and Wine Talent Over Four Days With 30 Events May 10-13, 2012

Bellagio, Caesars Palace, The Cosmopolitan of Las Vegas, and Mandalay Bay Headline the Sixth Annual Program with Tickets On Sale February 2, 2012

LAS VEGAS, Feb. 3, 2012 -- Sixty restaurants, 50 chefs, 30 sommeliers, 30 events, and four extraordinary resorts come together for one incredible weekend to mark the sixth annual Vegas Uncork'd by Bon Appetit. The Cosmopolitan of Las Vegas joins the program, while Bellagio, Caesars Palace, and Mandalay Bay have expanded their programming. Tickets for the event go on sale today at vegasuncorked.com.

"This is a brand-new Vegas Uncork'd by Bon Appetit," says Adam Rapoport, Bon Appetit editor in chief. "It is taking the best of what has drawn more than 5,000 tourists to this event each year for the last five years and adding the editorial excitement and voice of the new Bon Appetit."

"Vegas Uncork'd Presented by Bon Appetit celebrates our culinary scene in a way unique to Las Vegas," says Cathy Tull, senior vice president of marketing, LVCVA. "It appeals to visitors drawn to top-tier epicurean experiences as well as the world-class resort atmosphere Las Vegas offers."

New This Year:

• Master Series Dinner with Michel Richard, Thursday, May 10: Caesars Palace adds a new restaurant to its Master Series dinners—Central, helmed by renowned chef Michel Richard and his James Beard Award–winning staff.
• Follow That Food Truck, Thursday, May 10: The most sought-after food trucks from Las Vegas and surrounding areas join forces for one incredible festival. Join chefs Julian Serrano, Todd English, Jean-Georges Vongerichten, and Michael Mina for live music and ice-cold beers on Bellagio's rooftop.
• Too-Hot Tamales Live Demonstration, Friday, May 11: Hosted by Bon Appetit editor in chief Adam Rapoport, chefs Mary Sue Milliken and Susan Feniger prepare a four-course menu with tequila pairings at Mandalay Bay's Border Grill.
• Paella Lunch with Jose Andres, Friday, May 11: One of the restaurant industry's most captivating personalities, Jose Andres lets loose with a live demo on how to make one of Spain's signature dishes. He'll prepare it on a wood-fired paella grill—the only one of its kind in the U.S.—at Jaleo in the Cosmopolitan of Las Vegas.
• Gone Fishing with Costas Spiliadis, Saturday, May 12: Join chef Spiliadis at the Cosmopolitan of Las Vegas as he shares his secrets to selecting the highest-quality fish at the market, secrets on making fish at home, and healthful eating through the Mediterranean diet.
• The Kimchi Chronicles, Saturday, May 12: Bon Appetit's Adam Rapoport co-hosts a Q&A lunch with renowned chef Jean-Georges Vongerichten and his wife, Marja, host of PBS's Kimchi Chronicles, at Bellagio's Prime.
• Kings of Cabernet, Saturday, May 12: Bellagio wine director and master sommelier Jason Smith and Bon Appetit's Wine Insider David Lynch talk favorite Cabernets—including rare and hard-to-find bottles from Bellagio's collection.
• Rao's Family Affair: Italian Brunch with the Pellegrinos, Sunday, May 13: The Pellegrinos host a backyard BBQ on the patio of Rao's Las Vegas as only they can. Enjoy refreshing Italian cocktails and savory dishes offered as an exclusive preview to their soon-to-be released cookbook, Rao's on the Grill.

Returning Favorites:

• Grand Tasting, Friday, May 11: Sixty restaurants participate in this ultimate outdoor culinary experience at Caesars Palace's Garden of the Gods Pool Oasis.
• After-Hours, the Remix, Saturday, May 12: Chef Alain Ducasse is joined by chef Hubert Keller and Mandalay Bay executive pastry chef and master chocolatier Vincent Pilon for a late-night party at Mix, the rooftop lounge at Mandalay Bay.
• VIP Saber-Off, Thursday, May 10: Caesars Palace hosts all chefs at this year's VIP Champagne Saber-Off.

"We are so pleased to introduce the new Vegas Uncork'd by Bon Appetit, and thrilled that the Las Vegas Convention and Visitors Authority is seeing the sixth year of what started as a very small food festival that has grown into one that is 5,000 visitors strong," says Pamela Drucker Mann, vice president and publisher of Bon Appetit.

ABOUT Bon Appetit MagazineFood is the new fashion, and the new Bon Appetit is the food lover's style guide. The magazine and its companion Web site deliver not just recipes, tips, and techniques, but a world of lush travel, high-gloss entertaining, and up-to-the-minute restaurant coverage. It's a visually arresting publication, driven by excellent photography, clean graphics, and headlines that pop. And notable faces, too: Each issue features of-the-moment tastemakers, from chefs and restaurateurs to fashion designers and celebrities. All of these elements combine to make Bon Appetit the largest epicurean magazine in America with the most affluent readership.

Bon Appetit is published by Conde Nast, a division of Advance Publications, which operates in 25 countries. In the United States, Conde Nast publishes 18 consumer magazines, two trade publications, and 27 Web sites that garner international acclaim and unparalleled consumer engagement. Please visit bonappetit.com.

ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 148,000 hotel rooms in Las Vegas alone and more than 10 million square feet of meeting and exhibit space citywide, the LVCVA mission centers on attracting ever-increasing numbers of leisure and business visitors to the area. For more information, go to lvcva.com or visitlasvegas.com.

SOURCE The Las Vegas Convention and Visitors Authority

Baskin-Robbins Brings Back Superfudge Truffle Just in Time for Valentine's Day

As One of Five Flavors Retired during the Brand's 65th Birthday Celebration, this Decadent Chocolate Flavor is the Perfect February Flavor of the Month

CANTON, Mass., Feb. 2, 2012 -- Chocolate lovers rejoice! Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced it is bringing back one of its classic flavors, Superfudge Truffle, in time to celebrate Valentine's Day right. Sent to the Deep Freeze in 2010 for Baskin-Robbins' 65th birthday celebration, February's decadent Flavor of the Month is made with real chocolate fudge ice cream mixed with chunks of chocolate ganache and toffee truffle pieces.

Valentine's Day is synonymous with chocolate, and whether celebrating with their sweetheart or sharing a scoop with their friends, ice cream lovers everywhere will swoon over the return of this delicious flavor.


"Superfudge Truffle is a classic flavor that chocolate lovers everywhere have been enjoying for years, which makes bringing it back just in time for Valentine's Day that much sweeter," said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin' Brands. "Baskin-Robbins is known for its innovative flavor creations and we are excited to have the opportunity to bring back this popular flavor for a limited time only."


In Baskin-Robbins stores nationwide during the month of February, Superfudge Truffle is available by the scoop – in a cup or cone – or as a milkshake. Also available in hand-packed pints, quarts and half-gallons, ice cream lovers can bring Superfudge Truffle home to enjoy with their special someone or to create their own specialty ice cream desserts.*


Baskin-Robbins' ice cream cakes and gift cards also make perfect gifts for loved ones for Valentine's Day! Gift cards can be purchased in any amount between $2 and $100 at participating shops or online at www.BaskinRobbins.com and never expire. In addition, gift cards purchased online can be customized with a favorite photo and come inside a personalized greeting card.


*In California, Baskin-Robbins offers hand-packed ice cream in three sizes: small (12 oz), regular (1 lb., 8 oz), and large (3 lb.).


About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,600 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is a subsidiary of Dunkin'
Brands Group, Inc. (NASDAQ: DNKN). For further information, visit www.baskinrobbins.com.